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SBG/b EQUAL, an innovator in family games, announced today a deal with DreamWorks Animation SKG to create a series of DVD games based on Shrek the Third(TM), the newest sequel to the number one animated movie of all time, Shrek? 2.

This announcement marks the fourth time that SBG/b EQUAL has been licensed by DreamWorks Animation to produce DVD games. Previously released titles Shrek?: Totally Tangled Tales and Madagascar(TM) Animal Trivia games have both won industry awards, and most recently, SBG/b EQUAL launched the Over the Hedge(TM): Wacky Moments in Human History game to coincide with the theatrical release of Over The Hedge.

""There is no licensor like DreamWorks. SBG/b EQUAL really prides itself in taking a unique approach to DVD games and we have experienced tremendous success in this new and exciting growth category in the toy industry,"" said Mark Sutcliffe, CEO of SBG/b EQUAL. ""With Shrek the Third, we are looking forward to continued success as we create a series of innovative DVD games that appeal to families and Shrek fans alike.""

SHREK THE THIRD takes Shrek, Fiona, Donkey and Puss in Boots on an all-new adventure full of exciting new challenges, magic spells, heroic princesses and all the parodies and fairy tale twists we've come to love from Shrek and the gang. Mike Myers, Eddie Murphy, Cameron Diaz, Antonio Banderas, Rupert Everett, Julie Andrews and John Cleese reprise their original roles and welcome new cast members, Justin Timberlake, Eric Idle, John Krasinski, Cheri Oteri, Amy Poehler, Amy Sedaris, Maya Rudolph, and Ian McShane. The film is directed by Chris Miller, co-directed by Raman Hui, produced by Aron Warner and executive produced by Andrew Adamson and John H. Williams.

SBG/b EQUAL is expected to release the new TV DVD games timed with the theatrical release of Shrek the Third."